![]() And so we’ve chosen not to integrate into their service, because we prefer to have our customers watch our content in our service.” We want to have people watch our service - or our content on our service. Hastings explained it at a Netflix event earlier this week: “Apple’s a great company. ![]() Netflix’s absence from the new platform says a lot about the state of play in the highly competitive streaming industry: a fight is brewing over how content is distributed. In a second sign of frayed relations between the two companies, Netflix has decided to opt out of the Apple bundle, which will upsell subscriptions to HBO and CBS in addition to its original programming.
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